3,800,000 views on YouTube in its first Month! We launched several versions of the film. Foremost is the 2 minute version shown above, using sound design to enhance the experience. The objective of the films was ‘capturing the pulse of Dubai’. To show an honest take of being a traveller discovering Dubai. The newly launched hospitality brand is Emaar’s first foray in to the mid-range hospitality market. It has secured the most interesting, central spots in the city at affordable prices targeting the travellers and adventurers looking for something more than the average tourist. We worked closely with Peter Haag and his team to create a film that appealed to multiple markets, and also demonstrated that you can be in the heart of the city without having to stay in 5 star luxury! The film highlights the social experience that Rove’s guests look for as part of their vacation.