Rush specialises in mobile beverage dispensing. Teams dispense liquid refreshment at conferences and areas of high foot-traffic via a backpack and hand-held tap. We built a visual identity and strategy around ‘Convenience’ – Rush. We’re where you need us to be. Rush mobile dispensers go directly to the customer supplying refreshment - Coffee, soft drinks, new-to-market beverages. With the personal connection to their audiences Rush are able to provide clients with vital metrics on the beverage product being dispensed and over time have built a database about how drinks are consumed, when and where and the demographic for each. Design Services: Brand Strategy, Visual Identity System, Type Design, Illustration, Guidelines.