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LeisureTime
Graphic design
Mark Woodward
Dubai, United Arab Emirates
A visual identity system taking non-commercial travel to the next level LeisureTime is a non-commercial travel and logistics business. They cater to multi-national organisations, aid agencies/NGO’s and governments. They are run by a team of Swedes and it was clear from the beginning that there should be Swedish representation in the style of design work. From their humble beginnings 23 years ago in Deira, Dubai, LeisureTime has maintained many of the traditions of travel – good manners, courtesy, patience, quirkiness and knowledge creating a loyal customer following. They run a tight ship and provide an exceptional service to their customers who they are on a first name basis. We wanted to capture their approachable side and quirky nature. We also built a strategy around their extraordinary statistics and the support they provide to the hospitality and aviation industries. Off the back of this research we were able to suggest areas of potential new business and innovation. We produced documents for the hoteliers highlighting how/where LeisureTime had increased their annual turnover. We were also able to provide detailed breakdowns on the amount of bookings made to each hotel with future forecasting on a quarterly basis.
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