Emissary Transition Group (ETG) is a woman owned company founded to encourage sustainable economic growth in volatile places thus reducing violence and restoring stability. In a clearly masculine industry of security firms, government institutions and logistics companies, it was essential to focus on a more feminie approach to the visual look. My attention centred around a strategy that created authority, with the compassion of an aid agency. So heavy colour blocking (in purple and white) combined with an editorial illustration style helped ETG stand apart from competitor organisations. Due to the strategic nature of the business and the number of operational services they performed, I depicted the specialist services they offered, like a pieces from a chessboard. Thus forming a distinctive set of illustrative characters expressed throughout the brand.