The Studio, Dubai’s largest fully coved studio space and an inspiring venue for the creative industry to work and relax. Located in the heart of the Al Quoz arts community, this comfortable, professional environment is used by leading photographers, film companies, TV crews and advertising, production and casting agencies. The brief from the board of directors: Create something unusual, something to inspire our creative audience. The branding was created to feel epic, with a bit of hollywood thrown in. It was important to create something unusual with a timeless quality to it. We wanted to subtly convey filling a space where all the letterforms were stacked above each other.