Following the success of our ‘Steve’ animation for the Red Cross (Geneva), we were introduced to another organisation on road safety – YOURS  (Youth For Road Safety), that acts to make the world’s roads safer for young people. We were asked by the YOURS team to work with them on an Action Kit. All this advice and wisdom (which was 2 years in the making) needed equally engaging graphics to bring it to life for their youth audience. Here lay the challenge; creating graphics that would appeal to a savvy, switched on youthful audience, and also engage an older political authority. The result was a world created out of paper. A road map for the world. After all, roads are everywhere. Paper buildings, trees, people, vehicles and a landscape that was universal enough that any nationality could relate to it. We approached the project like we would a brand; colours, typography, characters and graphics all fell into place, to create an ownable and daring graphic style. The whole project took 5 months to complete from designing the initial concepts, cutting out each model through to building the road map, shooting it in our studio and finally creating the designs and artwork for the brochure.